In the next 2 years, we will receiving —and soliciting—feedback from early adopters, then using that feedback to continue refining our product or service. How can we improve our offering? What about our customer experience? Concentrate on expanding the aspects of our product that are most beneficial to customers. Our early interactions with customers go a long way toward establishing our credibility and building customer trust. Show that we are taking customers’ concerns into account as we continue to develop our offering. Refinement also means refining our process, making it more efficient. How can we streamline our process? Are there parts of the workflow we can cut out altogether? Is product performance matching our projections, and if not, where is it getting derailed? Test our strategies and track conversion rates, social media analytics, and any other data we can to inform our decisions.